Websites for Trades & Home Service Businesses in the UK
Your website should be your strongest marketing tool, not just an online brochure. We design custom websites for UK tradesmen that work as hard as you do — with local SEO included by default, not sold as a separate add-on.
Specialist Web Design for Every UK Trade
We focus on UK trades and home service businesses, so we know exactly what wins jobs in your industry. Not a trade? We build for other local businesses too.
Plumber Website Design
Conversion-focused websites for plumbers across the UK. Emergency call-out CTAs, service area pages, online booking and instant SMS quote requests.
Electrician Website Design
Professional websites for UK electricians — domestic and commercial. NICEIC accreditation displays, service pages, and Part P compliance signposting.
Builder & Construction Websites
Portfolio-led websites for UK builders, extension specialists, loft conversions and renovations. Photo galleries, case studies and quote request forms.
Roofer Website Design
Mobile-first websites for roofers — emergency repairs, full re-roofs, flat roofs and chimney work. Storm damage CTAs and rapid-response forms.
Gas & Heating Engineer Websites
Gas Safe registered, boiler installation specialists, central heating engineers — service-led websites that convert browsing homeowners into booked surveys.
Cleaning & Home Service Websites
Domestic cleaners, commercial cleaning, end-of-tenancy specialists and oven cleaners — recurring booking flows and service area landing pages.
Every Trades Website We Build Includes
Every WebSmart website ships with the essentials a UK trade business needs to win work online — including local SEO by default.
Professional Custom Design
- Bespoke design tailored to your trade
- On-brand colours and typography
- Custom photography integration
- Logo and identity if you don't have one
Lead Capture Built In
- Clear contact and quote request forms
- Click-to-call buttons on mobile
- WhatsApp and SMS enquiry options
- Booking calendar integration
Mobile-First & Fast
- Responsive across phones, tablets, desktops
- Page speed optimised (Core Web Vitals)
- Compressed images and modern formats
- Sub-2-second load times on 4G
Local SEO — Included
- Service-area pages for the towns you cover
- Local SEO included by default, not an add-on
- Schema markup for local search
Conversion-Focused Layout
- Above-the-fold CTAs on every page
- Trust signals — reviews, accreditations, guarantees
- Service-specific landing pages
- A/B tested headlines and forms
From Brief to Launch in 1–2 Weeks
Most trade business owners haven't got time for a six-month web design project. That's why we've streamlined our process so your website is live, indexed by Google and capturing leads inside two weeks.
- Intake form — Basic or Custom, tell us about your trade, your area and your goals.
- Design mockups — you see exactly what your website will look like before we build.
- Build & test — fully responsive, fast, search-engine-optimised.
- Launch & monitor — we go live and track performance from day one.
- Ongoing support — covered by the £30/month hosting & support retainer.
Basic or Custom — Both Include Local SEO
A one-time build fee, plus a £30/month hosting & support retainer.
Basic
A great-looking site, live fast.
- Short intake form
- Limited customisation
- Local SEO included
- Mobile-first responsive design
Custom
Built around your business, not a template.
- Detailed intake form
- Full design scope
- Local SEO included
- Mobile-first responsive design
Both plans include a £30/month hosting & support retainer.
Trades Website FAQs
How much does a tradesman website cost in the UK?
Basic is £149 one-time with limited customisation and a short intake form. Custom is £249 one-time with full design scope from a detailed intake form. Both include local SEO by default, plus a £30/month hosting & support retainer.
Will my trade business rank on Google?
Every WebSmart website is built with local SEO, schema markup, fast page speed and mobile-first layouts — the foundations Google rewards — included on every build, not sold separately.
Do you build websites for sole traders as well as trade companies?
Yes. From one-man-band plumbers and self-employed electricians to growing trade companies with vans on the road and office staff — Basic or Custom scales to where your business is right now.
What if I don't have a logo or brand?
No problem. Branding and logo design are part of what we offer. We can create a complete trade brand identity from scratch — logo, colours, van livery, business cards — alongside your website.
What does the £30/month retainer cover?
Hosting, security and ongoing support for your site once it's live — it's separate from the one-time Basic or Custom build fee.